Thoughts & Perspectives
Building in public
Business Growth
Stop Selling Features, Start Selling Outcomes
Your customers don't care about your tech stack. They care about their problems. After $53M in revenue across 50+ products, here's how to reframe everything you sell around outcomes instead of features.
Business Growth
Customer Acquisition Cost: The Only Metric That Matters Early
If you don't know your CAC, you don't know if your business works. Here's how to calculate, benchmark, and reduce your customer acquisition cost — with real examples from startups I've worked with.
Business Growth
Go-to-Market Strategy for Technical Founders
Most technical founders build great products and terrible go-to-market strategies. Here's a no-BS GTM framework from someone who's launched 50+ products.
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